Sometimes it's the little things, isn't it?
Not-so-little Marco keeps doing things right in the State Department.
Fox News reports that this is part of an "America First" rebranding effort.
'The redesign is very simple, and that was to recenter and re-anchor the visual identity of American efforts overseas in the American flag,' Darren Beattie, acting undersecretary for public diplomacy at the State Department, told Fox News Digital Tuesday ...
Why is this necessary, you ask?
Beyond the fact that it clears up confusion about who is funding what, there's this:
'There's some things you look at it, and you have no clue that's associated with the United States government at all, and that's obviously contrary to our purposes,' Beattie said. 'If we're contributing something great overseas, we want that positivity and that contribution to be immediately visually distinguished as something associated with the United States.'
When your country has some of the greatest branding in the history of the world (the Star-Spangled Banner is only surpassed by the cross and Coca-Cola), then it seems like it would be a no-brainer to use that image in all of your overseas branding.
Another reason for the rebrand is that the State Department is being slimmed down. So while agencies get cut, combined, restructured, it only makes sense to get rid of all of the awful, outdated branding.
Fox News Digital first reported in May that the agency's reorganization plans would involve cutting or consolidating more than 300 of the agency's 700 offices and bureaus in an attempt to streamline operations.
The reorganization involves axing roughly 3,400 State Department personnel, amounting to approximately 15% to 20% of the agency's domestic headcount, State Department officials previously told Fox News Digital.
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