Cracker Barrel is sorry (kinda, not really?).
The message:
If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices.
You've also shown us that we could've done a better job sharing who we are and who we'll always be.
What has not changed, and what will never change, are the values this company was built on when Cracker Barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place where everyone feels at home, no matter where you're from or where you're headed. That's the Cracker Barrel you'll always find.
What about the Cracker Barrel that supports LGBT sex stuff and DEI Marxism? Will we find that still?
Anyway...
The things people love most about our stores aren't going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.
Speaking of the peg game, look what they did to my boy 👇
We love seeing how much you care about our 'old timer.' We love him too. Uncle Herschel will still be on our menu (welcome back Uncle Herschel's Favorite Breakfast Platter), on our road signs and featured in our country store. He's not going anywhere — he's family.
Translation: We're still changing the restaurant signs and logo but we'll leave him on some of the old road signs and menus until y'all forget about this?
While our logo and remodels may be making headlines, our bigger focus is still right where it belongs... in the kitchen and on your plate: serving generous portions of the food you crave at fair prices and doing it with the kind of country hospitality that brightens your days and creates lasting memories.
Good luck, Cracker Barrel. You're gonna need it.
P.S. Now check out our latest video 👇
